Explainable AI that actually shows you why your ads lose money. See every recommendation, understand the math, and know exactly what to fix. 5x cheaper than Perpetua. Built by Amazon sellers, for sellers doing €50k–1M/year.
Every month, Amazon sellers lose hundreds to thousands in wasted spend — on keywords that never convert, campaigns with no ROI, and budgets that go to the wrong places.
Dozens of keywords in your campaigns are burning budget with no sales to show for it. Without clear analysis, you have no idea which ones — so you can't cut them.
You're spending, but you can't tell which campaigns are actually driving sales. High ACoS, low ROAS — but Amazon's reporting doesn't tell you where to cut and where to push.
Tools give you charts. Agencies give you excuses. Neither tells you the specific keywords to pause, the budgets to reallocate, or the changes that will actually move the needle.
Three steps from signup to knowing exactly where your ad budget is going — and how to fix it.
Secure OAuth connection — takes 30 seconds. Or upload a CSV export. No setup calls, no waiting.
Automatic PPC audit across ACoS, ROAS, keywords, and budget — finds exactly where you're losing money.
Actionable insights with clear explanations — specific keywords to pause, budgets to reallocate, moves to make.
Your campaign data, analyzed and turned into decisions — not just charts.
| Campaign | ACoS | ROAS | Spend | Sales | Status |
|---|---|---|---|---|---|
| Brand Defense — Exact Match | 18.2% | 5.5x | €420 | €2,307 | Optimizing |
| ASIN Targeting — Competitors | 24.8% | 4.0x | €580 | €2,320 | On track |
| Category Auto — Broad | 41.3% | 2.4x | €490 | €1,186 | Review needed |
| Product Targeting — Kitchen | 31.0% | 3.2x | €220 | €709 | Review needed |
| Competitor Search Terms (NEW) | 56.7% | 1.8x | €130 | €182 | Overspend |
No dashboards for the sake of dashboards. Every feature is built around one goal: showing you where your money is going and how to make it work harder.
Find exactly which keywords and campaigns are burning your budget without driving sales. Know the precise spend amount being wasted — and what to cut first.
Clear recommendations to reduce ACoS and improve return on ad spend. Not just numbers — specific actions ranked by expected impact on your bottom line.
See exactly where to shift budget for maximum impact. Which campaigns deserve more, which should be scaled back, and how much difference it will make to your ROAS.
Know which keywords drive sales and which drain budget. Get a clear breakdown of your keyword portfolio — with specific recommendations to harvest, pause, or bid-adjust.
Every recommendation comes with a clear explanation of why. "Pause this keyword — spent €84 in the last 30 days with zero conversions." No black-box algorithms.
Ongoing insights as your campaigns evolve. Mercanto tracks your performance over time and surfaces new issues as they emerge — not just a one-time report.
Start free. Cancel before day 3 and pay nothing. Keep it and you're charged €149 once for lifetime access — no monthly fees, ever.
No commitment — try free for 3 days. Cancel before day 3 and you pay nothing. After the trial: €149 once for lifetime access. No monthly fees ever.
EU & USA sellers welcome. Supports amazon.de, .fr, .es, .it and amazon.com. Advanced market intelligence coming soon.
Mercanto includes every feature competitors charge hundreds or thousands per month for — at €149 once, for life.
| Best value Mercanto €149 lifetime | Platform Perpetua $250–500/mo | Platform Pacvue $500–2,000/mo | Human service Agency $1,500–5,000/mo | |
|---|---|---|---|---|
| AI bid optimization | ✓ | ✓ | ✓ | — |
| Budget reallocation | ✓ | ✓ | ✓ | ✓ |
| Negative keyword identification | ✓ | ✓ | ✓ | ✓ |
| Campaign analytics & reporting | ✓ | ✓ | ✓ | ✓ |
| Dedicated support | ✓ | — | — | ✓ |
| Actionable recommendations | ✓ | — | — | Varies |
| Explained decisions (no black-box) | ✓ | — | — | — |
| Wasted spend detection | ✓ | — | — | — |
| 30-day money-back guarantee | ✓ | — | — | — |
| No contracts, cancel anytime | ✓ | ✓ | ✓ | — |
| EU seller support | ✓ | — | — | ✓ |
From community research across Reddit, Facebook groups, and Amazon seller forums — these are the exact frustrations Mercanto was built to fix.
I've been running PPC for 18 months and I still can't tell which keywords are actually profitable. Amazon's reporting shows me impressions and clicks but gives me zero clarity on what to cut. I'm just guessing at this point.
Paid an agency €1,800/mo for 6 months. Their reports were beautiful but nobody could explain why my ACoS went from 28% to 41%. "We're optimizing" is not an answer. I fired them and lost €10k learning nothing.
I'm paying $400/mo for Perpetua and another $200/mo for Helium 10 and I still spend 6 hours a week manually reviewing campaign data. These tools give me more dashboards, not fewer decisions. I need someone to just tell me what to do.
The 12-point checklist top sellers run before touching their ad spend. Find wasted budget in under 30 minutes.
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Cancel before day 3 and pay absolutely nothing. After day 3, you're charged €149 once for lifetime access. If your ACoS doesn't improve in 30 days, you get a full refund — no questions, no hassle.
Most sellers are losing 20–40% of their PPC budget to underperforming keywords and misallocated campaigns. Mercanto shows you exactly where — and what to do about it.
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